Anyone with basic internet knowledge can start learning Digital Marketing. Even 10th standard passed students may start learning the basics of digital marketing! In this article, I’ve provided a list of digital marketing courses available in India. Make use of this list to find the course that suits you best!
Before heading to the meat of the matter – Digital Marketing courses in India – let us check out some basic details about this field. In the next paragraph, you will find answers to questions like- “What is Digital Marketing?”, “What are the uses of Digital Marketing?”, “Who will benefit from Digital Marketing training?” etc.
First of all, let us check out the definition of Digital Marketing –
Digital Marketing deals with marketing products and services using digital technologies.
Traditional marketing uses conventional methods to promote and market products and services. Digital Marketing uses digital technologies (internet, mobile phones, digital advertising and other forms of digital medium) to market products and services.
Digital Marketing is like an umbrella. Under this umbrella, there exists components like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Web Designing, Mobile Marketing, E Mail Marketing, E Commerce Marketing, SMO (Social Media Optimization) and Data Analytics.
In short, digital marketing is a vast and diverse field. It is made up of modules and components that are related to and/or influence each other (directly or indirectly).
While traditional marketing used to be effective in the past, those old methods are not very efficient in this digital age! “What are the uses of digital marketing?”, you may ask. The primary use of digital marketing is to promote and market products and services across various digital medium.
Businesses (big, small and medium sized), brands, individuals – anyone can use digital marketing to reach out to their audience and promote products or services. Digital Marketing can also be used to improve customer service, customer engagement and brand reputation.
The next question is- “Who’ll benefit from Digital Marketing training?”. This is the age of digital marketing. Marketing professionals, students, IT professionals, businessmen, entrepreneurs, people behind startups – anyone can benefit from digital marketing training. Skills acquired through training can help you become self employed!
Let us check out the course details now –
In India, digital marketing training programs are available in two main formats –
- Certification Courses
- Professional Diploma Courses
Apart from the above mentioned courses, few management education institutes have started offering Bachelor’s and PG Degrees like- BBA in Digital Marketing, MBA in Digital Marketing and PG Diploma/Certificate in Digital Marketing.
Since 10th passed students are eligible to pursue certification and diploma training courses, we’ll focus on these two types of courses only.
Lots of websites and private institutes in India are offering certificate and professional diploma courses at the moment. Most of the websites are offering online training. However, there are institutes that offer traditional classroom learning experience too!
The table provided below contains the list of certificate and diploma digital marketing training courses available in India –
|Certificate Courses:||Certified Digital Marketing Master Course, Certificate in Digital Marketing, Certificate in Mobile Marketing, Certificate in Online Marketing, Certificate in SEO, Certificate in SEM, Certificate in Data Analytics, Certificate in Social Media Marketing and Certificate in E Mail Marketing.|
|Diploma Courses:||Professional Diploma in Digital Marketing, Professional Diploma in SEM, Professional Diploma in SEO and Professional Diploma in SMM.|
|Bachelor’s Degree Course:||BBA in Digital Marketing (after completing 10+2).|
|PG Courses:||MBA in Digital Marketing & PG Diploma/Certificate in Digital Marketing (after completing Graduation).|
Duration of such courses could be anywhere between 3-12 months. Crash courses, which boast an even shorter course duration, are also available in India!
Online learning mode will be convenient for students. In this mode, they can access lessons and training modules right from the comfort of their home! If you don’t have much work do in your free time/vacation period, enroll for a good digital marketing training course!
The training will help you acquire useful skills. These skills can help you become self employed and exploit the opportunities offered by the digital world!